In our Middle-market Cyber Risk study, we asked senior executives how they learned that insurance for cyber and privacy risks was an option.
Senior executives told us that audit firms and news reports were a significant source of awareness of the availability of cyber insurance, in addition to their brokers. Board members were not a significant source of awareness, somewhat to our surprise.
Clients and customers were not a significant source of awareness, but we think this will change a lot. Contracting requirements for proof of insurance for data loss will be the big driver in this market in 2011 and 2012.
Click on the link below to see our discussion from the report Understanding the Cyber Risk Insurance and Remediation Services Marketplace: A Report on the Experiences and Opinions of Middle Market CFOs ( which is now available for $295).